Packaging, during the period of fierce competition, has become an extremely significant marketing tool. Everybody is aware of that fact.
Packaging, as a silent salesman has become one of the most essential element in product marketing. The impact of packaging on client’s purchase decision could be a thesis of an academic paper.
Nowadays, however, the requirements concerning perfect packaging are much more than only its look. Construction functionality in terms of logistics, product presentation or its utilization is a flywheel of a machine called’ ‘packaging’.