Probably the most accurate translation for POS is a place that is supporting sales. We would gladly name them “pre-shelves”, because their function boils down to the fact that the customer would pay attention to the goods on display before they start seeking them on the shelves.
Stands usually have a very attractive form. Both in terms of design and graphics, they are currently and indisputably one of the most important marketing elements used in the promotion of a product.